by George Pontino Jr.
Note: with video of the launching of the PAL Cares held at 63 Hotel Suites last August 1, 2018
The video below is about the launching of PAL Cares MTV held last August 1:
Director Jorge Demafeliz, meanwhile, and his equally talented crew brought visual life to the song by being inspired by Pinoy acting style and cinema techniques as a whole. Overcoming the restrictions of shooting in a country that just opened a cinema last year is a feat by itself. Just by bringing DLSR cameras in public can cause a stir with the police in Saudi Arabia, an irony even though there are lots of camera stores in the Kingdom selling high-end videography gears. And this, indeed, is an obstacle for the technical crew. Somehow, in the end, with the goal in mind, they nailed it specially in shooting landmarks for the establishing shots.
The Cast and the Crew of PAL Cares MTV jingle are:
Producer - PAL Country Manager- KSA Ricky Solomon L. Pacquing
Director: Jorge Arriola Stohner Demafeliz
Singer / Composer: Gene Juanich
Videographer / Editor: Mhart Mangibin
Hair and Make-up: Ronald Valiao Fernando
Lead Casts: Kimmy Corpuz, Josielyn Corpuz and Kids
Cameo Roles:
PAL-KSA Brand Ambassador Jomil Hynson
PAL-KSA officers
LOCATION MAP OF PAL-KSA OFFICE IN RIYADH:
Note: with video of the launching of the PAL Cares held at 63 Hotel Suites last August 1, 2018
In 1975 until 2000, people experienced the Golden Age of Music Videos, a period which began during the release of the Bohemian Rhapsody. Then the Golden Age of Viral Videos started upon the launch of YouTube in 2005 and still it continues today. Music videos have become essential media to relay one's message across multiple platforms. Now, with added social media apps like Facebook, Instagram and WhatsApp, the reach has become wider. In just a click of a button sharing is so easy like ABC. The trend of creating "short videos that tell a story with impact" is now growing specially of the easy access of social media on mobile and the advent has come for commercial shooting gears to be at par with studio tools. This is where the viral PAL Cares MTV, a music video for OFWs, become a reality.
Last August 1, 2018, PAL-KSA finally launched its music video aimed for OFWs in the Middle East. It all started through the initiative of PAL Country Manager-KSA's Mr. Ricky Pacquing that this special project was born and have seen the light of day. He gathered talented OFWs with creative visions, experience and skills who are based in Saudi Arabia. One of them is singer and composer Gene Juanich who breathe relatable poetic words that could touch OFWs and their families. He finally arranged them with a well-recorded instrumentation and overdubbed a vocal track that has a style and signature of a momentous OPM ballad.
The video below is about the launching of PAL Cares MTV held last August 1:
WATCH:
VIDEO DURING THE MTV LAUNCHING
VIDEO DURING THE MTV LAUNCHING
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FULL VIDEO of PAL CARES -
Philippine Airlines Music Video/MTV Commercial is here
FaceBook Link of Pal Cares MTV:
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Filipinos are very emotional people and we value close-knit family ties. And usually, ad agencies utilize tear-jerker drama moments on their commercials to capture a given demographic or to target a market through tears of joy or even sadness. And it's evident in TV adverts produced by Jollibee and its competition Mcdonalds usually shared during Valentines Day and special events like Father's and Mother's Day. PAL Cares has the same DNA but with a twist. By shooting a real OFW family (and some cameo actors close to PAL), the video becomes more real as if the stars aren't acting at all but they seem to portray authentic feelings and quirky ways of a real family.
As of this writing, the video posted in PAL-KSA's Facebook page has already garnered 45,698 views and counting.
Indeed, the video's viral success can be traced to the core that it is made by OFWs for OFWs.
Producer - PAL Country Manager- KSA Ricky Solomon L. Pacquing
Director: Jorge Arriola Stohner Demafeliz
Singer / Composer: Gene Juanich
Videographer / Editor: Mhart Mangibin
Hair and Make-up: Ronald Valiao Fernando
Lead Casts: Kimmy Corpuz, Josielyn Corpuz and Kids
Cameo Roles:
PAL-KSA Brand Ambassador Jomil Hynson
PAL-KSA officers
HOMESICK?
PINOY ACTIVITIES IN RIYADH
(click to read)
(click to read)
DO YOU MISS PINOY OR ARAB FOOD?
(click to read)
1. Jollibee in Saudi Arabia
2. Islas Restos and Grill
3. Shawarma at Al Bujairi (Al Diriyah)
(click to read)
1. Jollibee in Saudi Arabia
2. Islas Restos and Grill
3. Shawarma at Al Bujairi (Al Diriyah)
LOCATION MAP OF PAL-KSA OFFICE IN RIYADH:
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