by George Pontino Jr.
Note: In this blog: a YouTube Video clip and Maps of Jollibee branches in Riyadh
When I watched the Jollibee short video feature opening in Manhattan I can't help but smile as customers were so joyful specially when it finally opened its doors to the NYC public. The clip also shows a guy, who camped out for 20 hours, just to be the first customer during the store's launching day. And he's not even Filipino.
This, I consider, a Pinoy phenomenon, where in Jollibee with its Chickenjoy, Aloha Burger, Yum with TLC, Jollispaghetti, and more food line have become part of people's lives in many countries.
In the end of that clip, It's so nice to see the tagline that sums it all up -- Loved Around the World. (seems to be a direct answer to its nearest competitor's tagline: I'm Lovin' it.)
The video I was talking about shows a creative globe made of Chickenjoy pieces and one can see some branches in many countries that were highlighted. One of the highlighted countries in the map is Kingdom of Saudi Arabia. Indeed, the Kingdom has become a home for many Jollibee stores, thanks to KSA's Nesma United, Ltd., it brought joy to many OFWs and their families while away from their "real" home.
As a leading brand in the Philippines, Jollibee found ways to conquer the world, albeit, slowly yet with impact. Thanks to word-of-mouth, documentary taste tests, food vlogs, viral advertising and more media that the brand has reached the city that never sleeps that is New York. Many Foreigners are curious on how to eat halo-halo or a chickenjoy with its amazing sauce. Some of them are surprised why the spaghetti is sweet and why an Aloha burger has a bacon and a slice of pineapple on it. And of course, many of these experience were recorded and posted in social media channels like YouTube.
WATCH A VIDEO
JOLLIBEE KIDDIE PARTY
HELD IN SAUDI ARABIA:
Nesma is involved in many industries that includes airlines, retail, internet and food. It started its first Jollibee branch in Jeddah in 2008 and back then many OFW families from Riyadh travel 9 hours by road to just to let their children embrace the Jollibee culture and for them to feel at home at a Jollibee's Jeddah's store. Most of them even brought home some take away food back to Riyadh. Alas, in those days, those who can't afford risking their weekends by traveling to Jeddah were wishing for a Riyadh branch to open.
Pinoy kids who were born in KSA get to experience the Jollibee way of having a birthday party through its Sulaimania branch. Aside from estraha (rest houses), the branch in Sulaimania is the usual venue for kid's parties where a Jollibee mascot, like in the Philippines, surprises kids. He dances and pose with them too for photos. This confirms the tagline "loved around the world" as kids feel more happy when they see Jollibee mascot.
in KSA, Jollibee also joins and supports some events in some institutions. One time I attended an event in one of the hospitals in Riyadh. It was called Pink October 2018 where many booths were engaged in selling stuff from bags to perfumes to jewelry and to delicacies. In one corner, a Jollibee booth was attracting a lot of hospital staff and visitors with most of them asking for a Chickenjoy. Not only did I witness Pinoys waiting for it to arrived, but also Malaysians who get to love and learn the Jollibee taste and fun culture.
WHERE TO FIND JOLLIBEE STORES IN RIYADH (CENTRAL REGION):
Al Sulaimaniyah Branch
Note: In this blog: a YouTube Video clip and Maps of Jollibee branches in Riyadh
When I watched the Jollibee short video feature opening in Manhattan I can't help but smile as customers were so joyful specially when it finally opened its doors to the NYC public. The clip also shows a guy, who camped out for 20 hours, just to be the first customer during the store's launching day. And he's not even Filipino.
This, I consider, a Pinoy phenomenon, where in Jollibee with its Chickenjoy, Aloha Burger, Yum with TLC, Jollispaghetti, and more food line have become part of people's lives in many countries.
In the end of that clip, It's so nice to see the tagline that sums it all up -- Loved Around the World. (seems to be a direct answer to its nearest competitor's tagline: I'm Lovin' it.)
The author lets his officemate, a Yemeni, tries to eat Jollibee
for the first time at Sulaimaniya Branch in Riyadh.
The video I was talking about shows a creative globe made of Chickenjoy pieces and one can see some branches in many countries that were highlighted. One of the highlighted countries in the map is Kingdom of Saudi Arabia. Indeed, the Kingdom has become a home for many Jollibee stores, thanks to KSA's Nesma United, Ltd., it brought joy to many OFWs and their families while away from their "real" home.
Villagio Mall foodcourt in Al Batha, Riyadh
WATCH A VIDEO
JOLLIBEE KIDDIE PARTY
HELD IN SAUDI ARABIA:
Don't forget to Subscribe to the author's Youtube channel for more videos
Nesma is involved in many industries that includes airlines, retail, internet and food. It started its first Jollibee branch in Jeddah in 2008 and back then many OFW families from Riyadh travel 9 hours by road to just to let their children embrace the Jollibee culture and for them to feel at home at a Jollibee's Jeddah's store. Most of them even brought home some take away food back to Riyadh. Alas, in those days, those who can't afford risking their weekends by traveling to Jeddah were wishing for a Riyadh branch to open.
Kiddie Birthday Party
Finally, many wishes were granted when it opened its first branch in Riyadh at Al Batha Pinoy Market area (2nd floor of Al Mawasim grocery store), a place frequented by Filipino expats. Soon, Nesma expanded the franchise stores by opening a store at Sulaimania, 2nd Industrial City and in Villagio's Foodcour (also in the Filipino market in Batha). There are also stores in Dammam, Al Khobar, Jubail, Taif and Yanbu. By now, there are more than 12 branches of Jollibee around the Kingdom. Recently, Nesma also opened a Chowking branch in Villagio Mall. (SEE GOOGLE MAPS OF BRANCHES BELOW)
Pinoy kids who were born in KSA get to experience the Jollibee way of having a birthday party through its Sulaimania branch. Aside from estraha (rest houses), the branch in Sulaimania is the usual venue for kid's parties where a Jollibee mascot, like in the Philippines, surprises kids. He dances and pose with them too for photos. This confirms the tagline "loved around the world" as kids feel more happy when they see Jollibee mascot.
Jollibee booth during the Pink October event at the King Faisal Specialized (Takasusi) Hospital
in KSA, Jollibee also joins and supports some events in some institutions. One time I attended an event in one of the hospitals in Riyadh. It was called Pink October 2018 where many booths were engaged in selling stuff from bags to perfumes to jewelry and to delicacies. In one corner, a Jollibee booth was attracting a lot of hospital staff and visitors with most of them asking for a Chickenjoy. Not only did I witness Pinoys waiting for it to arrived, but also Malaysians who get to love and learn the Jollibee taste and fun culture.
HOMESICK?
PINOY ACTIVITIES IN RIYADH
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WHERE TO FIND JOLLIBEE STORES IN RIYADH (CENTRAL REGION):
Al Sulaimaniyah Branch
Al Batha Branch
2ND INDUSTRIAL CITY BRANCH
WHERE TO FIND JOLLIBEE STORES IN THE
(EASTERN PROVINCE):
AL JUBAIL BRANCH
AL JUBAIL DAMMAM
WHERE TO FIND JOLLIBEE STORES IN JEDDAH (WESTERN PROVINCE):
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